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We
are in the midst of a largely preventable international health crisis of
previously unimaginable proportions. This crisis is especially hard hitting in
poor and underserved communities, but affects all socio-economic profiles. It
includes many types of afflictions and resulting consequences that in most
cases are preventable such as many forms of heart disease, stroke, many types
of cancer, type II diabetes and others.
Where do we even begin to try to resolve this crisis?
The Weekly Fitness Challenge is a very powerful counter measure and we
encourage YOU to join us!
The Weekly Fitness Challenge represents a great opportunity to create powerful
change within our culture which seems to breed the continuation and expansion
of this preventable crisis. People who are
"Not yet fit" generally
"wish" they could change. The problem is that almost every
attempt ends up in failure. A failure cycle begins to evolve and after several
failure cycles the deep seated expectation becomes FAILURE. They still
"wish" for success, but fear failure.
The simple sounding answer for those who face so many failure cycles is
lifestyle modification. It sounds so simple, but it is not not. Our campaign is
designed to more effectively deal with the health issues related to sedentary
living and poor nutrition and create real success cycles for participants.
Most well intentioned people and organizations have a tendency to imagine that
somebody else will solve the tragedy. They will not. It brings to mind the age
old "Story
About Four People":
The Story About Four People
"This is a story about four people
named Everybody,
Somebody,
Anybody
and
Nobody.
There was an important job to be done and
Everybody
was sure that
Somebody
would do it.
Anybody
could have done it, but
Nobody
did it. Somebody
got angry about that, because it was
Everybody's
job. Everybody
thought
Anybody
could do it, but
Nobody
realized that
Everybody
wouldn't do it. It ended up that
Everbody
blamed
Somebody
when Nobody
did what Anybody
could
have done."
That is where The Weekly Fitness Challenge radically departs from the
traditional role of EVERYBODY thinking
SOMEBODY else to do something. We
are doing it!
Who are the ones primarily at risk for the dire consequences of living a
sedentary life that includes lack of regular exercise and poor nutritional
habits? The "Not yet fit".
Fit people have substantially lower rates of controllable illness and
preventable disease. Since that is quantifiably true, why doesn't EVERYBODY do
like the already fit and exercise regularly and eat in a healthy manner?
Because SOMEBODY needs to deliver a lot more education, motivation and
leadership for EVERYBODY to take the first steps to living a healthier
lifestyle! Did I say, "Educate,
motivate and lead"? Uh huh. That is the slogan of The
Weekly Fitness Challenge and that is our guiding principle.
Does that mean that NOBODY else is doing anything? NO. But it does mean that
our campaign has gained tremendous international support and we are moving
forward fast and making a profound difference in awareness of the need for
regular exercise and proper nutritional intake.
That was our first step. To create large scale awareness. The next step is to
power up our campaign and include outcome measurement and daily exercise and
nutritional tracking for participants. We are in Phase I of our three phase
plan to create global movement to true health care reform. Phase I included
promotion via Twitter (
www.Twitter.com/weeklyfitnessch ), FaceBook (
http://www.facebook.com/WeeklyFitnessChallenge
) and other manual methods of contact to encourage others to join our cause. It
all began in May of 2009 as one single Tweet on Twitter and has grown at an
unbelievable rate across the globe!
Phase I included the introduction of our website (
www.weeklyfitnesschallenge.com )
and our FaceBook page. Both were created by our Executive Leadership team
member, award winning professional Chris McNeil (
http://www.fitmenu.net/ ). Phase I
included the introduction of our International Medical Director, Dr. Joe
Kosterich of Australia ( http://bit.ly/181qrM
)and our International Spokesperson, Laynie Kelly, also from Down Under (
http://bit.ly/8Mv25k ).
Phase II will include website upgrades that will offer
outcome measurement capabilities, meal planning, exercise options and exercise
and daily food intake tracking capabilities. During Phase II we will begin to
recruit and entertain sponsorships from related business entities that share
our passion to create positive golabl health care change. We will also begin to
actively seek funding from other sources as we add marketing and promotion and
additional international resources to our campaign.
Phase III will begin the recruitment of an expanded
team on international professionals to help promote and implement the various
elements of the campaign throughout the world. The positions will include
State, Regional, National and more global postions that will help fuel the
campaign.
We hope that you will join us and help promote the campaign to all those you
know! It is an exciting opportunity to what ANYBODY could have done, but NOBODY
did! WE WILL!
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